The Lexicon
Eight words. Eight colours.
The lexicon names every part of Espanda — agents, surfaces, pricing tiers, copy, motion. Each card's header is built from the same petal geometry that lives in the logo.
Beat
Meaning
A steady rhythm. A unit of time.
In the product
Projects & Team agent. Entry pricing tier.
Colour
beat-500 · #F98513Pulse
Meaning
The vital sign of a living thing.
In the product
Finance agent. Team-plan tier. Main dashboard.
Colour
pulse-500 · #FF5C8DWave
Meaning
Continuous motion of energy carrying value.
In the product
Content & Marketing agent. Lifetime founding tier.
Colour
wave-500 · #2D4493Spark
Meaning
The first ignition.
In the product
Sales & CRM agent.
Colour
spark-500 · #F2AB12Hum
Meaning
Quiet, continuous activity in the background.
In the product
Permissions & admin agent.
Colour
hum-500 · #39998DEcho
Meaning
A response, a return, a follow-up.
In the product
Communication agent.
Colour
echo-500 · #8C3D78Surge
Meaning
A sudden, productive expansion.
In the product
Enterprise tier. Moments of growth.
Colour
surge-500 · #E63E1ADrift
Meaning
Easy, natural motion. Discovery without effort.
In the product
Discovery / recommendation surface.
Colour
drift-500 · #5F75B0Test for any new word
Does it (a) describe motion, rhythm, or energy, (b) work as a single English word in agency owners' daily speech, and (c) reinforce the Espanda thesis of expansion? If yes to all three, it joins the lexicon. If no to any, find a different word.